The most expensive cosmetic on the market today can be found at Neiman Marcus, Saks Fifth Avenue. ReVive Intensite Volumizing Serum is created with keratinocyte growth factor and manufactured by ReVive. The formula is said to turn over dead skin cells eight times faster than normal skin. However, not everyone can afford this expensive luxury when only one small ounce costs $600.00 USD.
Dr. Gregory Brown founder of ReVive stated "I started making it for my mother and me, then I started giving it to patients, and then a friend of a friend was head of Neiman Marcus and suggested I started making it for the store."